The Dodgers were about to celebrate their 50th year in Los Angeles and had secretly just signed Manny Ramirez when I was asked to create the branding campaign for an upcoming movie starring the fans, players and front office staff of the storied baseball team. In interviews with fans, I found that Dodger Stadium itself was considered a utopia of sorts where “magic happened nightly.” It became a visceral theme and when combined with their primary color, the name Bluetopia was born. The logo was created using the original Dodgers script font as inspiration.
- Role Creative Director
- Client Los Angeles Dodgers
- Fontsc.com is formed in the spirit of for fonts, where creative ideas meet beautiful designs as we all know great designs last forever! Here you can search, browse and download thousands of commercial-quality FREE fonts shared by best font designers.
- Skip to content. Home; ALL CATEGORIES. Cars; Cars on Installments; Cars Accessories; Spare Parts.
Diverse characters and iconic imagery continue to tell a rich story through the entire campaign. To extend the theme even further, a blue carpet premiere was held for staff, friends and family of the Dodgers. To help generate a social media presence, a special invite only website was created just for the event where fans could prove their True Blue Spirit and earn tickets to opening night . The name has continued to stay relevant among fans and other baseball teams inspiring numerous spin-offs.
Looking for Vintage Baseball fonts? Click to find the best 35 free fonts in the Vintage Baseball style. Every font is free to download! 52,228 downloads (3,989 yesterday) Free for personal use - 2 font files. Download Donate to author. Cherry Blue € by Four Lines. In Fancy Cartoon. 105,934 downloads (7,936 yesterday) Free for personal use. Download Donate to author. Rough Owl € by Shaped Fonts. In Script Various. The Origin of the Dodgers Interlocking LA Logo. Monday, October 17, 2016. Monday, October 17, 2016. 3 min read Chris Creamer. The Los Angeles Dodgers are three wins away, with three games at home.
The Los Angeles Dodgers are three wins away, with three games at home coming up, from winning their first pennant in twenty-seven years. The boys in blue have won nine NL titles and five World Series since moving to the west coast in 1958, and they’ve done so wearing the same ball cap every time.
That cap features an interlocking “L” and “A” in white on an all blue cap. The blue cap with white lettering is a carry-over from their days as the Brooklyn Dodgers where the team wore the exact same uniform only with a white “B” in place of the “LA” on the cap.
Recently logo designer Todd Radom tweeted out this fascinating letter (fascinating to folks like us, anyways) from the sporting goods manufacturer responsible for hand-crafting the Dodgers uniforms from shortly after the team announced their move to California:
In it, Tim McAuliffe of the Boston-based athletic equipment company writes to Dodgers’ PR director Arthur (Red) Patterson commenting on the two different cap logos the team had been considering. Saying someone in the Brooklyn office requested a logo in which the “lower bar of the L” acts “as the cross bar of the A”. McAuliffe drew what he imagined that would look like in the upper-right of the letter and while it’s a little crude it’s largely what the team ended up implementing.
McAuliffe, for what it’s worth, suggested the team go with two letters standing “out by themselves”, not interlocked in any way. I can’t say I agree with Mr. McAuliffe on that one, it seems that fella in Brooklyn knew what they were talking about here.
The interlocking “LA”, while not noted in this letter, was also used previously by the Los Angeles Angels Pacific Coast League minor league team as far back as the 1920s as this collection of 1923 trading cards shows:
La Dodgers Font Download
Those Angels (not the same franchise as the current LA Angels of Anaheim) also wore McAuliffe’s suggestion on their caps circa 1950 and, nope, they couldn’t top the interlocking “LA” of the Dodgers:
La Dodgers Hat Font
Although this version, from the early 1940s isn’t that bad:
Worth noting, the Los Angeles Dodgers have played around with this logo over their half-century in Los Angeles, the tweaks are so subtle you’d never would have noticed if I didn’t place them side-by-side (and you may still not even notice them).
Take a look:
It’s gotten a little heftier over the years, the shade of blue has darkened a touch. The most recent tweak in 2012 saw the serif at end of the “L” shortened in size ever-so-slightly. You can see the differences here, again, that L is the only real noticeable change:
La Dodgers Font Generator
The Dodgers resume their best-of-seven National League Championship Series against the Chicago Cubs tomorrow night, the series is currently tied at one game each.